This past week, Akron Biotech’s CEO Claudia Zylberberg was interviewed for Marketing Matters, a Sirius XM Business Radio show. Dr. Zylberberg appeared on the November 1, 2017 show to discuss how Akron Biotechnology has leveraged offline opportunities together with their online presence to enhance their brand. Marketing Matters is hosted by Wharton Marketing Professor Barbara Kahn and Catharine Hays, Executive Director of the Wharton Future of Advertising Program, and airs weekly on Wednesdays at 5 pm on Sirius XM Business Radio, channel 111.
Marketing Matters focuses on how both large and growing brands tackle challenges and opportunities on the evolving global stage, including advertising, understanding consumer behavior, tackling data and analytics, to enhance their brand. Recent guests on the show have included Jonathan Craig, CMO of Charles Schwab, Mari Kim Novak, President of Advertising Week, Esther Garcia, President for Marketing at Tecate (Heineken USA) and Brian Wong, CEO of Kiip.
Akron Biotech has heavily focused on enhancing their online presence and extending their reach through online channels which include the company’s website and multiple social media platforms. This comes alongside enhancing and updating traditional marketing and promotional channels which biotechnology businesses use to meet the usage trends of current customers.
Sirius XM Business Radio is sponsored in part by the Wharton Business School, which recently teamed up with Akron Biotechnology to understand and enhance the user experience and understand consumer interaction.
Recent highlights from the show can be listened to here.
Dr. Zylberberg’s Marketing Matters profile is here.